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The Body Shop deploys RedPrairie solution to streamline operations

November 15, 2011

RedPrairie Corporation, a global supply chain and retail technology provider, today announced that The Body Shop has gone live with RedPrairie Execution Management at more than 70 stores in Indonesia.

The cosmetics retailer plans to use the solution to streamline both head office and store processes, and promote improved efficiencies for in-store marketing activities including product introductions, display setups and customer loyalty, according to a company press release.

"Execution Management's Task Manager and Feedback Manager functionality was the most attractive to us right from the start," Venny Septianita, The Body Shop operations director, said in the release. "The system's user interface has already proven itself easy for our users to adopt. We expect Execution Management to be very useful in managing our business processes and compliance requirements across a number of organizations within our company."

The Body Shop will utilize Execution Management for improved visibility and control as the company embarks on strategic growth throughout Indonesia with plans to double the numbers of its Indonesian locations in the near future. The application is part of the RedPrairie Enterprise Workforce Management suite.

"Global retailers like The Body Shop continue to push the envelope, making technology in the store more sophisticated, and business more efficient," Rod Talbot, RedPrairie executive vice president and managing director, APAC Region, said in the release. "We're thrilled to be their trusted partner and we look forward to working closely with them to support their business growth."

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