News

The Children's Place launches Facebook shop

July 26, 2010

Conversation, an independent full-service agency specializing in emerging channels, and The Children’s Place have announced the launch of an e-commerce platform on Facebook.  According to the companies, Conversation has helped The Children’s Place tap into its active Facebook fanbase of 500,000 to turn "Likes" into revenue providing an easy and safe channel for the community to shop the retailer’s latest merchandise.
 
"The Children’s Place is a highly respected brand and we are thrilled that Conversation has not only helped us grow our Facebook community, but has also helped us see how eager these fans are to shop via the Facebook community," said Lorena Pino, public relations integration specialist at The Children’s Place. "We polled our community first to see if they would shop on Facebook and we are very pleased with the results so far."

The Children’s Place Facebook platform provides:

• An entire catalog of products offered by The Children’s Place that allows shoppers to add an unlimited number of items into their carts.
• The Children’s Place does not require shoppers to "like" the page before enabling people to shop the Facebook catalog – no sign in, or additional information required for Facebook participants.
• The Children’s Place only redirects shoppers to their website when they’re ready to check out and finalize their purchase. The entire shopping bag is transferred intact to Childrensplace.com and no personal data is shared over Facebook.

Conversation has helped guide the expansion of The Children’s Place social media presence, and in the process, the agency has made good on its name by creating a two-way conversation between The Children’s Place and its committed, active Facebook community.

"Many brands face the challenges of how to engage their Facebook communities to help both parties," said Frank O'Brien, founder of Conversation. "We are very pleased by the results so far and look forward to producing more opportunities to engage The Children’s Place’s loyal customer base."