Consumer Behavior

The connected customer: Digital interaction and service innovation

Image courtesy of iStock.

April 8, 2021

Amrit Dhangal

Consumer expectations from retailers are changing rapidly — and it's only getting faster, with digital interactions set to grow 40% in 2021, according to research firm Forrester. Companies looking to stand out from the crowd, through service and support, need to deliver on expectations and create amazing experiences.

Retailers have no choice but to embrace digital innovation, and how to do so successfully is the focus of a free, one-hour webinar taking place April 22 at 2 p.m. EST, when a pair of experts — Amrit Dhangal, co-founder and COO at Acquire and Derrick Boatwright, director of e-commerce and digital strategy from HLC — share their decades of experience in customer service excellence.

Derrick Boatwright

Leaders in digital customer experience have moved way beyond easy returns and discount codes. Instead, they're offering custom consultations for clothing and makeup online, meeting customers everywhere without hassle, and creating high-end experiences without the high price tags.

During this webinar, "The Connected Customer: Digital Interaction & Service Innovation," Dhangal and Boatright will offer unique perspectives about integrated digital and in-person customer experiences, plus the emerging digital CX trends they are seeing in their professional and personal lives.

To register for the webinar, click here.