Omnichannel solutions provider TouchCommerce introduces TouchMedia for large retailers and other enterprise brands.
May 19, 2015
Omnichannel solutions provider TouchCommerce has introduced TouchMedia for large retailers and other enterprise brands. Through its use of SMS, QR codes and audio identification mobile apps, TouchMedia allows shoppers to interact with brands outside of the brand's controlled environment, according to a company release.
Initially, TouchMedia will focus on increasing engagement and conversion for brands through traditional advertising platforms, such as television, radio, print publications, billboards, classified ads and similar channels, the release said.
"TouchMedia is not only an integral component of our omnichannel strategy but also aligns with our vision to move direct engagement capabilities upstream in the customer journey," Bernard Louvat, president and CEO of TouchCommerce, said in a statement. "With TouchMedia, we enable consumers who want to learn more about an advertised product or service to start a personalized conversation with a brand on their smartphone. Every offline ad can now have a powerful call to action and cost-effective way to immerse offline ad viewers into a personalized and self-service digital experience."
TouchMedia works by allowing a consumer to send a text message, scan a QR code (print media) or "Shazam" (or equivalent) the audio of a TV or radio commercial; this action instantly opens an engagement-enabled Web page with a live chat session on the shopper's smartphone with an agent trained in answering questions on the given product or campaign, according to the release.
"Brands constantly seek new ways to prove and increase advertising budget ROI while gaining more precise attribution insights that show direct value from advertising efforts," Jerry Rackley, chief analyst at global marketing research and advisory firm, Demand Metric, said in a statement. "Today's environment is omnichannel, and there is a pressing need to introduce more cross-device solutions and strategies alongside the customer journey."
