Marketing

Toys R Us debuts global holiday that’s all about play

Photo: Heorshe - stock.adobe.com

July 17, 2024

Toys "R" Us has declared July 20 as Toys "R" Us Play Day with celebrations taking place online and at Toys "R" Us locations across the globe.

"As the world's greatest champions of play, launching this holiday underscores our belief that play can change the world," Kim Miller Olko, global CMO of Toys "R" Us, said in a press release. " Play Day is about recognizing the vital role that play has in our lives and in our communities. In today's fast-paced world, it is an antidote for stress and disconnection, promoting healthy childhood development, mental health for all ages and family togetherness. We hope to encourage everyone around the world to come together and celebrate the magic of play and Toys "R" Us."

Pledging to play is a commitment to prioritize play in daily life, according to the release, and those who sign up will receive a year of content, play ideas with product recommendations, giveaways and discounts.

Macy's will be hosting events at select Toys "R" Us at Macy's locations on Play Day as well as in-store opportunities at every Toys "R" Us at Macy's store to register to Pledge to Play.