Marketing

Toys R Us flagships expanding, rollouts include airport, cruise ships

Image: WHP Global

October 11, 2023

Toys R Us is heading to a U.S. airport, cruise ships and expanding its physical store footprint nationwide in 2024.

The expansion is being done in a partnership with owner WHP Global and Go! Retail Group, according to a press release. The airport store will open at Dallas Fort Worth International Airport in November in collaboration with Duty Free Americas.

"The Toys R Us brand is growing fast and our expansion into air, land and sea is a testament to the brand's strength," Yehuda Shmidman, chairman and CEO of WHP Global, said in the release. "Since acquiring Toys R Us, we have increased our global retail footprint by more than 50% with openings in the United States, United Kingdom, India, Dubai, and Mexico. We now have over 1,400 stores and e-commerce sites across 31 countries, and as we head into 2024, we are excited to bring Toys R Us to consumers everywhere, whether you're visiting one of our stores at Macy's, at our flagships, in an airport, or onboard a cruise ship."

Toys"R' Us was resurrected in the U.S. in 2021, with the opening a 20,000-square-foot flagship at the American Dream mall in New Jersey. It then launched 452 shops at Macy's stores nationwide in 2022.