Marketing

Toys R Us kicks off national marketing tour featuring Geoffrey

Provided

July 24, 2023

Keep an eye out – Toys R Us Geoffrey may be visiting your town.

The iconic mascot of Toys R Us, Geoffrey (the giraffe), is on a tour across America that kicked off last week and will conclude at The Florida Mall on July 29.

He's traveling in a spanking new Geoffrey mobile, a 38-foot custom RV and visiting select Toys R Us stores within Macy's locations between New York and Florida, according to a press release.

Tour stops include King of Prussia in Pennsylvania, the Haywood Mall in Greenville, South Carolina and the Lenox Square in Atlanta, Georgia.