Marketing
Toys R Us landing at Dallas airport
May 17, 2023
A Toys R Us store will open at Dallas Forth Worth International Airport by the holiday season.
The brand's parent company, WHP Global, is partnering with travel retailer Duty Free Americas on the store that will be housed in Terminal A, according to a press release.
"We are excited that WHP Global selected us to introduce a new retail concept to the travel industry," Jerome Falic, CEO of Duty Free Americas, said in the release. "Toys R Us is a globally recognized brand beloved by millions of families, and we are confident that the store at DFW will become a must-visit destination for travelers."
The store will feature a life-size custom Geoffrey the Giraffe 3D sculpture perfect for photo opportunities as well as a curated selection of toys and games. There will also be demonstration tables for hands on play.
"We are thrilled to partner with Duty Free Americas to introduce the first-ever Toys R Us airport store, an exciting new concept that we believe could roll out in airports around the world," Yehuda Shmidman, chairman and CEO of WHP Global, said in the release.
Since its acquisition by WHP Global in 2021, Toys R Us has experienced significant growth doubling its footprint by 50% in 2022 with the national rollout in the U.S. at all Macy's stores. The momentum is continuing this year with recent launches in India, the United Kingdom and Mexico.
