Consumer Behavior

Transparency a non-negotiable for consumers

Photo: Adobe Stock

December 29, 2025

Consumers view transparency in shopping as a non-negotiable and the top frustration is an unclear product description.

Those are findings from an Akeneo PX Pulse survey that also revealed 83% of shopper would abandon their cart due to unexpected fees, according to a press release.

Consumers are sending a clear message to brands and retailers this year: success depends on delivering reliable reviews, clear product descriptions and accurate product and availability information to guide their decisions.

The data revealed shoppers find photos (62%), user reviews (57%) and availability/stock information (46%) as the top three most valuable insights when shopping online.

Consumers are also more likely to switch brands when product information falls short, with 65% reporting they have moved to a competitor offering clearer details, and 33% have lost loyalty to a brand due to inaccurate information.