Consumer Behavior

UK Sephora opening draws super big crowd

Photo: Tobias Arhelger - stock.adobe.com

November 18, 2024

Shoppers in the U.K. clearly have a thing for beauty retailer Sephora.

Fans camped over night and thousands filled a queue when the retailer opened its latest store in Britain, according to a New York Post report. The opening marked Sephora's six location in the country.

"There's no place like it when it comes to beauty products," Abby Hawthorne, of West Bromwich, West Mids, told the news outlet. "I've been waiting for this day for a long time and I'll queue for however long it takes."

The first 500 shoppers received a wristband that provided a special goodie bag.