Omnichannel

Untuckit expands NewStore partnership

Photo: Adobe Stock (AI Generated)

June 21, 2024

Untuckit, a men's apparel brand, is extending its partnership with NewStore.

The retailer operates more than 80 retail locations across the U.S., U.K. and Canada.

Uuntuckit was the first customer to pilot the NewStore clienteling solution, with clienteling transactions accounting for 11% of all store sales over the past four quarters. The NewStore technology platform has driven a 40x return on initial investment and a 19% uplift, according to a press release.

"When we re-evaluated the market, many vendors claimed to offer a lower total cost of ownership, but none were able to unlock growth in the same way as NewStore," Aaron Sanandres, co-founder and CEO, Untuckit, said in the release. "There is much talk about the promise of omnichannel in retail today, but it is clear that NewStore has the only platform to enable a truly unified customer experience across all our channels."

The NewStore Unified Commerce Platform can support complex use cases and large-scale operations. It is all-in-one enterprise solution instead of a plug-in marketplace.

"NewStore has been an invaluable partner for us along the omnichannel journey. Its user-friendly design has reduced our training resources, and the productivity increases we've seen allow us to do more with less," Kaitlin Gottlieb, senior director of omnichannel, Untuckit, said in the release. "Their collaborative approach has also empowered us to influence platform updates and new features. The clienteling solution is a great example of that. Not only has it boosted our bottom line, but it has also emerged as a key marketing channel, enabling us to forge deeper connections with our customers."