Consumer Behavior

US consumers love a good discount when it’s relevant

Photo by istock.com

October 27, 2021

American consumers love a good discount if the discount is relevant to their lives and shopping habits, and nearly half, 41%, are expecting a more personalized in-store experience when shopping.

Those are top findings from a Formation survey relating to offers and loyalty programs that motivate American shoppers and the changing consumer habits in the post pandemic retail environment.

The survey of more than 1,000 U.S. adults was conducted by Propeller Insights.

"Most retailers send out a massive number of offers and promotions during the holiday shopping season to try to engage customers," Christian Selchau-Hansen, co-founder and CEO of Formation, said in the release. "Retailers need to think beyond simple mass discounts and focus instead on creating the kinds of personalized offers and experiences that will break through all the noise and truly engage customers while deepening customer loyalty."

A minority of Americans are doing more in-person than online shopping with 55% of American women and 69% of American men stating they still do most or all of their shopping online, according to the press release

About half, 46%, of Americans do the majority of their mobile shopping while in bed, according to the survey.