News

U.S. Olympic Committee partners with JCPenney

January 3, 2014

The United States Olympic Committee (USOC) announced it is teaming up with JCPenney as part of the retailer's charitable giving program, JCPenney Cares. Throughout the month of January, JCPenney customers can round up their in-store or jcp.com purchases to the nearest whole dollar and donate the difference to the USOC, providing America's elite athletes with the resources they need to be successful on the biggest stage in global sports, the Olympic and Paralympic Games.

"We are grateful to JCPenney and its customers for supporting our Olympians, Paralympians and hopefuls," said Lisa Baird, chief marketing officer of the USOC. "We are inspired by the commitment America's elite athletes put forth to achieve their goals, and with the Sochi Games just around the corner, we join fans of Team USA in celebrating their accomplishments."

The USOC, a non-profit that receives no government funding for its Olympic programming, supports U.S. Olympic and Paralympic athletes with performance services, including sports medicine; strength and conditioning; psychology, physiology and nutrition assistance; and performance technology. Additionally, athletes receive support off the field of play, through tuition grants, media and marketing opportunities and career services.