December 4, 2020
Mood Media, which offers in-store audio, visual, social, scent, messaging and mobile services, is being acquired by private equity firm Vector Capital.
Mood Media reaches more than 150 million consumers via the 500,000 subscriber locations in over a hundred companies worldwide, according to a press release.
"Vector Capital has a long track record of building and growing global technology businesses," David Hoodis, Mood Media CEO, said in the release. "We are eager to leverage their industry expertise and deep operating capabilities as we continue to enhance our product offerings to assist leading brands in connecting with customers. I believe, with the great Mood team and Vector's support, our best days are ahead."
The transaction is expected to close in the fourth quarter of 2020.