News

Verizon offers ScanLife mobile barcode technology

May 13, 2010

Verizon Wireless has announced that its customers can get one-click access to product information, including application downloads, consumer reviews and more, using ScanLife, a free downloadable app found on more than 30 devices.

According to a company release, the new technology from Scanbuy, Inc. makes it easier than ever for customers to access information by using their camera phones to take pictures or scan barcodes on certain products. The app reads two-dimensional barcodes commonly found in magazines, outdoor advertising and UPC codes found on product packaging.

Verizon Wireless customers can use ScanLife to:

• View product details and user reviews while shopping in a store
• Request coupon offers from magazines and other traditional forms of marketing
• Launch audio tours on their phones from kiosks in cities such as San Francisco and other major cities
• Connect business cards to contact information or social networking profiles

“ScanLife gives our customers a quick link right from their wireless phones to valuable content, including new apps and offers,” said Richard Williams, executive director, digital media for Verizon Wireless. “It’s another great way customers can use their mobile phones to get the apps they want as well as an effective way to integrate the mobile phone with traditional media.”

ScanLife will read all major two-dimensional code formats, including Datamatrix, EZcode and QR codes. Additionally, many Verizon Wireless devices with an auto-focus camera will also be able to read common one-dimensional barcodes (UPC, ISBN, EAN), which are found on most product packaging. These barcodes will give consumers one-click access to specific product information, including price comparisons, product specifications and consumer reviews, making the consumer shopping experience completely interactive with valuable information available when it is needed most.

Any individual or business can create its own two-dimensional codes or register existing one-dimensional codes on the ScanLife Code Management Platform, available at www.scanlife.com. Business customers will pay a flat fee based on their specific use of the system, while personal accounts are free of charge and can be used to connect to social networking profiles or contact information.