Marketing

Victoria's Secret rebranding eliminates fashion angels

Photo by istock.com

July 19, 2021

Victoria's Secret is busy rebranding its stores and the refresh won't include its iconic fashion "secret angels."

It's already taking place at the brand's flagship in midtown Manhattan, according to a New York Post report.

The store, closed since last spring when the COVID-19 pandemic hit, won't have any framed photos of super models wearing the company's lingerie, or the special area dedicated to the angels on its third floor, and no more videos of the fashion show angels running constantly on displays.

About half of the brand's 1,400 stores are eliminating the angel imagery for a look that is "more inviting for women to enter," Victoria's Secret's Creative Director Raul Martinez told the news outlet.