News

Viewpoints adds blogs, content publishing to reviews platform

March 1, 2010

Viewpoints Network, a social technology and media company, today announced the addition of a new Blogs & Content Publishing module to The Viewpoints Technology Platform, a hosted social-commerce technology service for leading brands, retailers and media companies. The addition of the new module makes VTP the only technology platform to offer Ratings & Reviews, Discussion Boards, Blogs & Guides, Ideas & Voting and Questions & Answers, supported by a powerful Social Profile and Social Loyalty Engine, all in one fully integrated solution, according to a company news release.

Viewpoints’ Blogs and Content Publishing module gives VTP customers the tools to instantly create and publish SEO-rich, custom editorial content such as blog posts, buying guides, how-to guides, product features and more, in addition to the user-generated content contributed by members of their online communities. The flexible publishing module helps brands achieve measurable bottom-line results by improving conversion, increasing SEO traffic, acquiring actionable customer insights and promoting customer advocacy.

“Our new Blogs & Content Publishing module gives VTP clients an easy-to-use tool set to create custom content that they can use to build valuable SEO traffic, communicate directly with their members and drive category and product interest to support the overall purchase process,” said Matt Moog, president and CEO of Viewpoints Network.

Designed with many of today's most popular blogging platforms in mind, VTP's Blogs & Content Publishing module provides easy-to-use authoring tools including a rich text editor and flexible preview/save/publish capabilities along with integrated commenting, inline image and video embedding capabilities, comprehensive SEO optimization tools, powerful administrative tools and other advanced features, according to the release.