News

Wal-Mart launches online shopping tool for Valentine's Day

February 4, 2008

BENTONVILLE, Ark. — Wal-Mart has introduced HelpaChickPick.com and re-introduced HelpaGuyBuy.com, online shopping tools that help customers identify the gift profile of their significant other, and then select the perfect gift to suit it.

"Valentine's Day should be sweet, not stressful, but for many people frustration over finding that just-right present diminishes the romance of the day," said Nick Agarwal, Wal-Mart's vice president in corporate communications. "With Helpachickpick.com and Helpaguybuy.com, we take the guesswork out of gift-giving. This online tool helps our customers find gifts their significant others will cherish and save money while they treat their Valentine to something special."

Customers answer short questions about the recipient's personality and the sites will identify a corresponding category, such as fashionista or sports fanatic, and offer gift suggestions chosen just for them.