Marketing

Walgreens launches Red Nose Day campaign

Provided

April 19, 2022

For the eighth consecutive year Walgreens is launching its Red Nose Day campaign aimed at helping end the cycle of child poverty.

The campaign, which kicked off April 18 and runs through May 31, had been run in digital form for the past two years due to the COVID-19 pandemic, according to a press release. The actual "day" of national celebration will be Thursday, May 26 with the retailer running campaign programming across the NBC network.

Shoppers can support the effort via a purchase of the iconic Red Nose for $1 at Walgreens, make a donation at checkout or go online and donate at Walgreens.com/RedNoseDay.

In partnership with Comic Relief US, Walgreens aims to bring communities together to help children live healthier lives by providing access to health care, food and nutrition, disease prevention and more through Red Nose Day funded programs.

"Year after year, our dedicated Walgreens team members rally across the country to raise funds, bring awareness and make a positive impact in the communities we serve through Red Nose Day donations and we're thrilled to be offering the Red Nose again in store after a two-year hiatus due to the pandemic," Tracey Brown, president of retail products and chief customer officer, said in the release.

All donations fund critical programs that keep children safe, healthy, educated and empowered across the U.S. and around the world.

Red Nose Day has raised $275 million since launching in the U.S. in 2015 and Walgreens has already raised more than $140 million in this year's campaign, according to the press release.