Omnichannel

Walgreens taps Rokt in AI-powered retail media expansion

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January 8, 2026

Walgreens Advertising Group, the retail media arm of Walgreens, has expanded its retail media ecosystem with Rokt, an e-commerce technology company using machine learning and AI to make transactions more relevant to each shopper.

The agreement enables non-endemic brands to reach millions of loyal Walgreens consumers on Walgreens.com's order confirmation page, according to a press release.

"At Walgreens Advertising Group, we are committed to connecting brands with one of the most loyal and engaged consumer bases in the country," Abishake Subramanian, group vice president, consumer marketing, loyalty and Walgreens Advertising Group, said in the release. "By expanding our retail media ecosystem with AI-powered capabilities, we're giving advertisers new ways to engage customers in meaningful moments while creating incremental value for Walgreens."