AI

Walmart Connect Mexico taps Advertima for in-store retail media strategy

Photo: Generated by AI. Adobe Stock.

January 27, 2026

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Walmart Connect Mexico is partnering with Advertima for a large in-store audience intelligence rollout for in-store retail media.

Walmart Connect Mexico selected Advertima based on its exclusive focus on in-store retail media and its ability to deliver audience intelligence at hypermarket scale.

Each sensor captures the shop floor in 3D over distances exceeding 30 meters and supports multi-3D zoning, allowing a single sensor to inform multiple digital and non-digital media touchpoints in parallel.

The deployment will span hundreds of Walmart Supercenters with thousands of Audience AI sensors, according to a press release.

The deployment represents an evolution of Walmart Connect Mexico's In-Store Retail Media offering. Real-time audience intelligence will be introduced across both digital and non-digital in-store media touchpoints.

Walmart Connect Mexico will start with three initial use cases:

Audience measurement across non-digital in-store promotional spaces, primarily supporting trade and shopper marketing campaigns.
Audience measurement across digital in-store media, including digital signage.
Real-time audience targeting on digital in-store media via direct I/O bookings.

"Walmart Connect has always built Retail Media around audiences, performance, and measurable outcomes," Jonatan Fasano, business development director, Walmart Connect Mexico, said in the release. "When we looked at how In-Store Retail Media needs to evolve, it was clear that the same principles must apply inside the physical store as well. Advertima demonstrated a clear understanding of what this requires in hypermarket environments, and the ability to execute it at scale in a privacy-first way."