Technology
Walmart debuts clothing model feature for app, online customer
March 15, 2022
Walmart is rolling out a "Choose My Model" feature to app and online users that lets customers attain a sense of how a clothing purchase will look on them.
The feature is a virtual fitting room platform, called Zeekit, which Walmart acquired, according to a press release.
The feature offers customers the ability to select from 50 different models, ranging from 5'2 to 6'0 in height and sizes XS to XXXL.
"We have already seen a strong customer response to our Choose My Model experience. The extraordinary, positive customer feedback out of the gate underscores our opportunity and ability to solve a common online shopping problem and build a true, personal connection between Walmart and our customers," stated the press release.
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