Consumer Behavior

November big holiday shopping month, claims survey

Photo by istock.com

November 13, 2020

This month more than half, 62%, of consumers are shopping for holiday gifts and 19% already finished their list in October, according to a Ware2Go survey regarding holiday spending and behavior.

Just 21% expect to complete shopping next month, according to a press release on the findings.

The good news for retailers is that 54% expect to do more shopping and 83% will be doing more online compared to previous holiday seasons.

A significant majority (79%) are concerned about getting online gift orders on time this year, and 71% of Americans say that a two-day shipping option for holiday shopping is important to them.