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Weaving real-time Web into brick-and-mortar

February 18, 2009

ZDNet Blogs: For many purchases, consumers get a better customer experience from a well-automated Web site than they do from most retail stores. They can search easily, instantly see what's in stock, look up product specifications and discover personalized suggestions and offers based on their browsing and buying history. Few retailers hook up their online presence to take advantage of the one clear benefit of a brick-and-mortar presence — the possibility for a consumer to drive a few blocks and pick up their purchase today — and the minority that do rarely manage to match the quality of the online customer experience with the service levels their staff are equipped to offer in store.

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