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Web companies dismantling language barriers in online retail
September 2, 2008
Financial Times: Retailers such as Walmart and Home Depot advertise to America's Hispanic consumers on Spanish-language television. Some, such as JC Penney, operate bilingual customer-service centers that can take orders over the phone. But online shopping, which now accounts for about seven percent of U.S. retail spending, has largely remained an English language experience. That may be about to change.
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