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Whole Foods Market offering one-hour delivery, in-store pickup

Whole Foods Market and one-hour grocery delivery service Instacart have announced a new partnership that enables customers to have Whole Foods Market products delivered in as little as one hour.

September 9, 2014

Whole Foods Market and one-hour grocery delivery service Instacart have announced a new partnership that enables customers to have Whole Foods Market products delivered in as little as one hour. Customers will soon also have the option to place orders via Instacart and pick up their order at a local participating Whole Foods Market store.

The two companies said they will pilot the in-store pickup option at select Austin, Texas, and Boston stores in the next month. Instacart delivers from Whole Foods Market in all of the 15 cities it currently serves: Atlanta; Austin, Texas; Boston; Boulder, Colorado; Chicago; Denver; Houston; Los Angeles; New York; Philadelphia; Portland, Oregon; San Francisco; San Jose, California; Seattle; and Washington, D.C. In the coming months, Instacart and Whole Foods Market expect to expand the in-store pickup option to all of the cities Instacart serves.

"Instacart makes it extremely easy for our customers to buy Whole Foods Market products from 15 cities and have them quickly delivered — whether buying fresh ingredients for dinner tonight or sending healthy foods to loved ones in another city," said Walter Robb, co-CEO of Whole Foods Market. "We are thrilled to add this additional convenience for our customers."

By ordering at Instacart.com or via the Instacart mobile app, Whole Foods Market customers select their zip code, add items to a virtual cart, and then choose a delivery window (within one hour, within two hours or at a scheduled time) and check out. Instacart Personal Shoppers confirm incoming orders on their smartphones, shop for the items at Whole Foods Market stores and then deliver orders to customers in the designated delivery timeframe.

According to the companies, Whole Foods Market will be the first national Instacart partner to offer in-store pickup. Whole Foods Market customers will use the Instacart website or app to order and instead of specifying home delivery times, they will be able to select in-store pickup.