Whole Foods unveils mobile-optimized site

Whole Foods Market has announced the launch of a Web site optimized for Web-enabled mobile devices.

Users can access Whole Foods Market's selection of more than 2,000 recipes, store information including hours, driving directions, store specials and a calendar of events for their local store.

"Whether they are at home, work, or out and about, our customers can now easily access store information and what's on sale at their local Whole Foods Market," said Bill Tolany, global coordinator of integrated media for Whole Foods Market. "Shoppers can also use their handheld devices to create shopping lists and save their favorite recipes to 'My Recipe Box,' a popular feature on our Web site."