Marketing
Why retailers need a conversion rate optimization program
September 26, 2022
Retailers seeking to drive sales and boost customer loyalty need an effective conversion rate optimization program for both physical and online stores. It can prove strategic given the upcoming holiday sales season.
In a free one-hour webinar HeadCount CEO and founder Mark Ryski outlines why a CRO program is a critical strategy in turning traffic and conversion insights into sales.
Ryski is a retail analytics expert, two-time author and retail industry commentator whose insights have appeared in industry and business press including Forbes and The Wall Street Journal. He founded HeadCount 20 years ago to help retailers turn traffic and conversion insights into sales.
A CRO program is all about analyzing traffic data to determine where conversion sags and identifying stores that are super converters. In the webinar Ryski outlines the must-haves for an effective CRO program.
They include:
• Benchmarking conversion performance.
• Identifying and leveraging super converters.
• Why A/B experimentation in physical stores is important.
• CRO methodology and measurable impact.
Click here to download the webinar.
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