News

Wish list kiosks in Toys"R"Us makes wishes easy

October 11, 2010

Toys"R"Us announced the rollout of Wish List self-service kiosks in all its stores nationwide. Once a Wish List is created either in-store or online, holiday shoppers can now quickly access and print a Wish List in-store with the simple touch of a button.

The kiosks are arriving in stores now and will be available in all stores nationwide by early November, the company says. Together with their children, parents can also browse and select products with scanning devices to create or update existing Wish Lists.

The Toys"R"Us Wish List is a service parents and kids can use together to create a tailored list of toys based not only on what the child wants, but on his or her age, interests and abilities. All Toys"R"Us stores nationwide will feature a dedicated Wish List self-service kiosk, allowing gift-givers to print out their loved one's Wish List quickly with the click of a button.

These four-foot stands feature a 17-inch monitor to browse and print Wish Lists. Kiosks also feature other popular "R"Us services, including the widely-used Baby Registry and, appearing later this month, Geoffrey's Birthday Club sign-up. Together with their children, parents can continue to browse and select products with scanning devices in Toys"R"Us stores to create or update existing Wish Lists and can also access, update and print their wish lists online.

Wish List is available in-store and online year-round for birthdays, holidays and other special occasions. The company supports Wish List with a comprehensive marketing program inclusive of in-store signage, print and online promotions, as well as through its Facebook page.

In addition, the company is holding a special Wish List Sweepstakes in conjunction with The Hub from Hasbro Inc. from Monday, Oct. 18, through Sunday, Oct. 31. The Hub is a multiplatform joint venture between Discovery Communications and Hasbro Inc. To enter, participants must simply create a Wish List in-store or online and register on The Hub's dedicated website, Hubworld.com/wishlist. One randomly selected shopper will win all of the items they added to their Wish List, plus 200 second prize winners will receive a $100 Toys"R"Us gift card.

Toys"R"Us is also continuing its support of the Make-A-Wish Foundation to help make Christmas brighter for children with life-threatening medical conditions. This year, Toys"R"Us, Inc. has donated another $50,000 in Toys"R"Us gift cards to the world's largest wish-granting organization to fund shopping spree wishes in its stores. In addition, the Toys"R"Us Children's Fund, a public charity affiliated with the company, also has provided the Make-A-Wish Foundation with an additional $200,000 grant, enabling even more wishes to come true.

The company will raise awareness for its sponsorship of the Make-A-Wish Foundation by featuring the charity's logo on its in-store kiosks and online at Toysrus.com/WishList.

Toys"R"Us, Inc. operates more than 1,560 stores, including 845 Toys"R"Us and Babies"R"Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the FAO Schwarz brand and sells toys in the brand's flagship store on Fifth Avenue in New York City.