Consumer Behavior
How Gen Z is driving change in the retail customer experience
In this episode of the CX Innovators podcast Judy Mottl, editor of Retail Customer Experience, talks with Dr. Steven Stovall, Ph.D., associate professor of management at Southeast Missouri State University, on how the Gen Z consumer is impacting the retail customer experience strategy.
April 30, 2025
In this episode of the CX Innovators podcast Judy Mottl, editor of Retail Customer Experience, talks with Dr. Steven Stovall, Ph.D., associate professor of management at Southeast Missouri State University, on how the Gen Z consumer is impacting the retail customer experience strategy.
Stovall is former corporate executive who managed a global sales team overseeing $7.5 billion in annual revenue and has continued his entrepreneurial pursuits, starting a restaurant, an antique resale business and a hops farm. His unique combination of academic expertise and real-world business ownership makes him a compelling voice on how brands can effectively navigate changing consumer values.
Included In This Story
RetailCustomerExperience.com - Marketing Opportunities
RetailCustomerExperience.com is devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.
Related Media
Subscribe
Get the latest news and resources from Retail Customer Experience.
