Press Release

Custom Channels introduces next-generation customer portal to help brands orchestrate connected customer experiences

New platform combines enterprise-wide control with location-level flexibility, giving customer-facing businesses a smarter way to manage branded music and messaging as they grow.

August 12, 2026

Custom Channels today announced the rollout of its completely reimagined customer portal, giving businesses a more powerful and intuitive way to manage branded music and messaging across every location, from a single storefront to hundreds of sites nationwide.

As physical spaces become increasingly connected and digitally intelligent, organizations need more than music management tools. They need the flexibility to deliver consistent, brand-building customer experiences while responding to local opportunities and customer preferences. Developed in direct response to customer feedback, the new portal enables businesses to do exactly that through a single, scalable platform.

"Our vision is to help businesses transform physical spaces into connected customer experiences," said Kurt Oleson, COO & Co-owner of Custom Channels. "This new portal gives organizations the control, flexibility, and intelligence they need to deliver consistent branded experiences while empowering local teams to respond to their customers and communities. Whether managing one location or hundreds, businesses can now orchestrate music and messaging with far greater confidence and efficiency."

Finally, One Portal for Every Size Business

Designed to support organizations of every size, the new portal scales effortlessly from a single location to regional operations and national enterprise deployments. Customers no longer need different management tools as their businesses grow. The same intuitive platform supports every stage of expansion while preserving a consistent brand experience.

National Consistency and Local Flexibility

Organizations can assign music and messaging on daypart schedules across locations, regional groups, or an entire enterprise from a single dashboard. Corporate teams can maintain centralized brand standards while local managers can tailor programming for regional promotions, seasonal events, and community preferences without compromising brand consistency.

AI That Reflects the Brand

AI-powered playlist recommendations provide an intelligent starting point based on business type, desired atmosphere, and brand personality. Customers can refine recommendations using Custom Channels' professionally licensed catalog to create authentic experiences that remain true to the brand.

Bring Your Spotify Playlists

Customers can import existing Spotify playlists directly into the portal and enhance them using Custom Channels' professionally licensed music library, simplifying migration while maintaining licensing compliance.

Built to Scale

Integrated audio messaging, advanced permissions, playback reporting, and proof-of-play analytics give customers a single system for managing branded experiences. As businesses expand from one location to hundreds, the platform grows with them.

"Businesses should not have to choose between consistency and flexibility," said Oleson. "We built a platform that delivers both. As our customers grow, the portal grows with them, giving them a smarter way to manage the experiences that strengthen brands, deepen customer loyalty, and support long-term business growth."