Press Release
eyefactive Wins Second Place at Best Retail Cases Award 2025
eyefactive receives an award at the Best Retail Case Award 2025 in the Omnichannel category.
March 26, 2026
At the Best Retail Cases Award 2025, eyefactive secured second place in the Omnichannel category for the interactive Philips Boutique at MediaMarkt. The award ceremony took place on December 1st during ISPO Munich and recognized pioneering solutions in digital commerce. Both a panel of experts and 1,625 users evaluated the submitted use cases. The results demonstrate the growing importance of interactive POS experiences that intelligently connect physical and digital channels.
Best Retail Cases Award 2025
The Best Retail Cases Awards are among the most important industry events for digital excellence, innovation, and customer-centric retail solutions. With evaluation by an eleven-member jury and more than 1,600 end users, the award has a high degree of market relevance and strong significance regarding the real-world benefits of the projects.
eyefactive Team: Best Retail Case Award 2025
The award went to the interactive Philips Boutique, developed by eyefactive in collaboration with Versuni/Philips and implemented at MediaMarkt. The application impressed with its innovative combination of digital product advice, interactive features, and a clearly structured customer journey directly at the point of sale.
Setting new standards for interactive shopping experiences
The Philips Boutique offers customers immediate access to in-depth product information, interactive demonstrations, and an intuitive navigation system right at the shelf. Based on eyefactive's real-time touchscreen technology, the solution demonstrably increases interaction, supports informed purchasing decisions, and enables brands to present complex product ranges in a scalable way.
The placement in the Omnichannel category underlines the relevance of integrated solutions that closely link physical retail spaces with digital ecosystems, thus ensuring a consistent, data-driven brand experience.
Award ceremony at ISPO Munich
The awards were presented on December 1st during ISPO Munich, under the auspices of the LBMA Location Based Marketing Association. The jury representatives from retail and tech media particularly praised the clear implementation, the level of innovation, and the measurable impact of the Philips Boutique in live use.
Included In This Story
eyefactive GmbH
Kiosk Touchscreen Software & Retail Technology Platform
Touch future. Together! Interactive touchscreen solutions made with customizable, ready-to-use apps for smart retail solutions and innovative customer experiences.
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