Press Release

Steady Brand Expands Dealer Offering With Bluesound Professional Integration

New integration expands streaming music options for AV dealers, creating audio experiences for commercial spaces.

October 27, 2026

Steady Brand is expanding the solutions available to its dealer network through a new integration with Bluesound Professional. Steady Brand is the first business music service integrated into BluOS offered exclusively through dealers, with no direct subscriptions available to business owners or operators. This dealer-only model gives AV dealers a recurring revenue opportunity without competition from the service provider for their customers.

For Steady Brand, the move broadens the technology available to its dealers while bringing its business music services to Bluesound Professional’s commercial audio network.

Available across all Bluesound Professional products via a software update effective October 20, the integration enables Steady Brand dealers to combine commercially licensed business music services with Bluesound Professional’s purpose-built streamers, streaming amplifiers, and networked speakers. Applications can range from single-zone installations to complex multi-zone retail, hospitality, and other commercial environments.

Access requires an active Steady Brand subscription offered through authorized dealers. Availability, service features, and licensing coverage may vary by market and subscription plan.

“Our dealers are always looking for practical ways to create more memorable customer experiences,” says Greg Spain, Vice President of Dealer Development at Steady Brand. “Bringing Steady Brand to Bluesound Professional connects our music services with a scalable audio platform their clients can use across a wide range of commercial spaces.”

More Choice for Dealers

Steady Brand operates exclusively through dealers and resellers, with a network of more than 60 dealers across the U.S. and Canada. Its services include commercially licensed background music, overhead announcements, on-hold messaging, and digital signage, helping dealers add recurring service revenue alongside traditional equipment sales.

Through Bluesound Professional, dealers can now incorporate Steady Brand music into commercial audio systems. Dealers also gain access to a broader range of hardware, including networked streamers, streaming amplifiers, PoE and passive speakers, system controls, and integration tools.

“Steady Brand is now able to bring our dealers more hardware options, more integrations, and more ways to help their customers,” says Spain. “Bluesound Professional is a great example of that. It gives our dealers another proven commercial audio solution they can combine with the music and services they already provide through Steady Brand.”