White Paper

3 ways to improve the retail app shopping experience

October 18, 2019

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With mobile apps poised to become the de facto digital shopping channel, retailers can no longer treat them as an afterthought or merely an extension of the website experience.

Retailers need to take the user experience into their own hands, as they would for in-store store shopping experiences. If the app shopping experience is less than perfect, brands risk losing customers to digitally-driven competitors, jeopardizing both brand loyalty and revenue as a result.

While the notion of having to customize the app experience to ensure it meets expectations may seem daunting, the reality is that most brands already have a head start.