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4 keys to a successful retail digital engagement strategy

October 15, 2019

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In 2018, total worldwide sales revenue generated from within apps grew by 63% year over year. eMarketer forecasts U.S. retail mobile commerce sales will reach $268 billion this year, up nearly 30% from 2018.

By 2020, that figure will increase to $338 billion and account for nearly half of total US retail e-commerce sales. As this digital channel growth shows no sign of slowing down, it represents a significant revenue opportunity for brands, retailers and other consumer-facing businesses.

In the race to capture some of this growth, only those businesses with an effective digital strategy will win. But what does an effective strategy look like and how can businesses successfully create and execute against it?