White Paper
4 keys to a successful retail digital engagement strategy
October 15, 2019
In 2018, total worldwide sales revenue generated from within apps grew by 63% year over year. eMarketer forecasts U.S. retail mobile commerce sales will reach $268 billion this year, up nearly 30% from 2018.
By 2020, that figure will increase to $338 billion and account for nearly half of total US retail e-commerce sales. As this digital channel growth shows no sign of slowing down, it represents a significant revenue opportunity for brands, retailers and other consumer-facing businesses.
In the race to capture some of this growth, only those businesses with an effective digital strategy will win. But what does an effective strategy look like and how can businesses successfully create and execute against it?
About The Sponsor
RetailCustomerExperience.com - Marketing Opportunities
RetailCustomerExperience.com is devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.
