March 20, 2009
Ever find yourself in a fitting room with all the wrong sizes and no salesperson in sight? Dont you wish you could somehow look up if what you need is in the store, and if not, be able to find out what store is carrying your desired items? Wish you could have someone tell you what other items in the store would match what you are trying on? And what about affirmation from friends that the outfit youve chosen truly does look good on you?
Well, theres hope. In the next five years, shoppers will increasingly rely on themselves - and the opinions of each other - to make purchasing decisions rather than wait for help from in-store sales associates. A combination of new technology and the next wave of mobile devices will give the in-store shopping experience a significant boost. More than ever before, shopping will be a social sport, and it will be more fun, easy and collaborative with the rise of digital shopping assistants.
