Case Study
EDEKA’s Smart Retail Strategy Is Redefining Customer Experience
May 12, 2026
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Retail is evolving faster than ever — and customers now expect the same speed and convenience in physical stores that they experience online. EDEKA's interactive self-order kiosk project demonstrates how digital technologies are reshaping the in-store customer journey through smarter, more engaging retail experiences.
Developed together with eyefactive, the solution introduces an interactive touchscreen system that enables customers to place orders digitally directly within the store environment. Instead of relying entirely on traditional service counters, shoppers can browse products, select options, and complete orders independently using a modern self-service interface.
The project reflects a larger shift toward Future Retail Trends, where retailers increasingly combine physical shopping with digital interaction. Interactive self-service solutions not only improve customer convenience, but also help businesses streamline operations, reduce waiting times, and create more efficient workflows for staff.
At the same time, Interactive Retail Media is becoming an important tool for customer engagement. Touchscreen technologies allow retailers to communicate product information, promotions, and branded content directly at the point of sale in a more dynamic and personalized way.
As AI in Retail and digital automation continue to advance, projects like this highlight how retailers can modernize traditional shopping environments while delivering more intuitive and connected customer experiences.
- Customers can place orders digitally through interactive touchscreen kiosks
- Self-Service Kiosk Solutions improve operational efficiency and customer convenience
- Interactive Retail Media creates more engaging in-store experiences
- Retail Innovations help bridge the gap between online and offline shopping
- Future-focused retailers are investing heavily in digital customer interaction technologies
Read the full article for more information.
Know more about eyefactive here:
https://www.eyefactive.com
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About The Sponsor
eyefactive GmbH
Kiosk Touchscreen Software & Retail Technology Platform
Touch future. Together! Interactive touchscreen solutions made with customizable, ready-to-use apps for smart retail solutions and innovative customer experiences.
