Presentation
Executive Summit: Q&A Session: Attract, Engage, Inform, Persuade: Animating the First Impression
August 6, 2010
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The moment the shopper first walks into your store, the moment he first sees your website, the moment she first opens your catalog - these are crucial touch-points that not only carry your brand, they can make a difference on the bottom line. This session explores the importance of the first impression and how not putting the right effort into it derails your success.
Presenters:Mike Wittenstein, Story Miners; Claudia Cagle, Tracer; James Bickers, RetailCustomerExperience.com
