August 6, 2010
In the past, this conversation has focused almost solely on ROI. In this session, learn how in-store media is part of the path to purchase, how it impacts customer experience, and what external factors should in-store media have that connect the outside of the store with the inside of the store.
Presenters:Paul Flanigan, The Preset Group; James Bickers, RetailCustomerExperience.com
