July 1, 2020
Not that long ago, few would have imagined that watching something on a 4" screen might be more exciting than having a front row seat to a world-class game or show. And yet, as streaming and mobile media become more interactive, they are beginning to eclipse live experiences in excitement, engagement, and pure addiction.
The potential of programmatic for DOOH has long been anticipated, but only now is the technology catching up with the promise—and it's giving venues the fast, reliable ROI they've needed to justify upgrading their ad tech. This gives fans the dynamic, live-meets-digital experiences they crave.
Download this ebook by Samsung to learn more.
