October 29, 2019
The adage that a picture is worth a thousand words is ancient, but its application is more relevant than ever to e-commerce retailers: high-quality product images can increase conversions and decrease returns in nearly every vertical.
Luckily, software now makes it possible to create visual content more easily and inexpensively than ever. And that content is no longer limited to static images: today’s retailers can offer shoppers augmented reality (AR), virtual reality (VR), and 3D experiences to help customers understand their offerings move through the purchasing process.
RetailCustomerExperience.com is devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.