Guide

Kiosk Branding

February 25, 2010

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With the proliferation of kiosks, especially in retail outlets, businesses now have a new weapon in their branding arsenal. The branding process involves creating a unique name and image for a good or service in the mind of the consumer. Businesses spend millions of dollars each year promoting their brands. This guide discusses using a kiosk as a branding tool and offers tips on how to use a kiosk more effectively in your branding efforts.