White Paper

Maximizing Retail Sales by Moving Toward an Omni-Channel Strategy

August 2, 2012

Presented by

Although there have been plenty of predictions on the demise of brick-and-mortar, the reality is customers still want the instant gratification and meaningful human interaction the in-store experience offers. This white paper, sponsored by HP, briefly outlines ways retailers are increasing sales and creating a new level of value through the seamless application of technology across multiple customer touchpoints, including:

• Mobile devices
• In-store technology, such as interactive signage and POS
• Web

About The Sponsor

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HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze.

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