Webinar
Microsoft’s formula for the best e-commerce customer experience
November 6, 2024
In an era where online shopping is a commodity and brands are drowning in the sea of sameness, customer experience is the last true differentiator for ecommerce companies. This session explored Microsoft's formula for working with retailers to build customer experiences that turn customers into life-long fans.
Attendees learned the three key elements that make up this formula, including:
• Optimizing product data so it's discoverable and AI-ready
• Empowering retailers with AI-powered product discovery experiences
• Collecting unique and actionable insights from consumers
Attendees walked away from this conversation with a practical roadmap for improving the customer experience with AI. They also got a chance to ask questions about AI, customer experience, how Microsoft works with retailers, and more.
Meet the speakers
Ed Noble
Senior Partner and Channel Marketer
Microsoft
Ed Noble is a Senior Partner and Channel Marketer for Microsoft's Worldwide Consumer Channel Marketing team. He has spent over 25 years in digital marketing and ecommerce at Amazon and Microsoft, specializing in the online consumer experience and data-driven content optimization improving the customer experience by bringing AI-powered experiences to retail partners. In his spare time, Ed enjoys cycling, skiing and sailing, and cheering on his hometown Seattle Seahawks, Sounders, and UW Huskies.
James Ansell
Strategic Account Manager
Zoovu
James Ansell is a Strategic Account Manager at Zoovu, the #1 AI search and product discovery platform. James has over seven years of experience working in customer success roles with some of the largest brands and retailers in the world. He specializes in retail, having deployed hundreds of AI product discovery experiences across the globe with retailers such as Best Buy, Currys, MediaMarkt, Euronics, and Harvey Norman. Based in Europe, James is passionate about travel, making the most of a digital-first workplace and loves exploring nearby destinations.
Meet the moderator
Judy Mottl
Editor
Networld Media Group
Judy Mottl is an experienced editor, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She's written everything from breaking news to in-depth trends.
About The Sponsor
Zoovu
Zoovu is the #1 AI-powered product discovery platform helping B2B & B2C companies sell more and spend less with their ecommerce. Clean, standardize, and enrich product data. Build guided selling assistants, product configurators, and intelligent search capabilities to provide personalized buying experiences and capture zero-party customer data.
