August 31, 2010
Over the past decade, Montreal's Off the Hook has emerged as a vibrant and progressive trendsetter for reasons that go far beyond its inventory of unique and leading-edge designer labels.
The team behind the apparel boutique views their store as a vehicle for cultural education, brand awareness, art and imagination, sports and health, music and wisdom inspired by street culture and the Montreal music scene. The boutique has promoted itself through local clubs and music venues and with in-house art shows, and has featured in-store performances by artists such as Eminem, Raekwon, Razhel, Slum Village, Kool Herc, TTC and Kid Sister.
At Off the Hook, it isn’t just about the business of selling designer apparel, it is about creating a brand that makes a statement in the community and reflects the lifestyle of its staff and customers. In recent years, this has been supported with Mac-based POS, inventory management and e-commerce solutions that combine robust features and functionality with a rich visual style and aesthetic. However, it took several tries with different solutions before Off the Hook arrived where it is today.
