Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising

For digital signage to seriously compete for big advertising budgets, advertisers need to have a clear understanding of how to determine the success of a campaign. It is up to deployers to provide advertisers with proof of ad delivery, proof of audience delivery and proof of ad effectiveness. To gauge the success of a campaign, advertisers should receive:

• Accurate, raw proof-of-play logs
• A campaign performance report
• A proof-of-play report summary