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Rethinking the Returns Process in Retail

July 29, 2022

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While returns may be an unpleasant subject to discuss, the fact remains that they are an unavoidable part of the retail business. Whether a customer purchases the wrong item, is dissatisfied with the product, or doesn't receive exactly what they ordered, people are always going to want to "bring stuff back."

Therefore, offering shoppers a streamlined returns experience is more than a good idea—it's an essential part of doing business, and the retailers who fail to deliver in this regard put their long-term viability at risk.