July 29, 2022
While returns may be an unpleasant subject to discuss, the fact remains that they are an unavoidable part of the retail business. Whether a customer purchases the wrong item, is dissatisfied with the product, or doesn't receive exactly what they ordered, people are always going to want to "bring stuff back."
Therefore, offering shoppers a streamlined returns experience is more than a good idea—it's an essential part of doing business, and the retailers who fail to deliver in this regard put their long-term viability at risk.
RetailCustomerExperience.com is devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.