Webinar
Taking on Direct-to-Consumer Brands: How Traditional Retailers Can Stay in the Game
May 13, 2021
Across industries, the direct-to-consumer model is turning how buyers think about shopping on its head—and traditional retailers have no choice but to change their models to stay competitive. For example, the car buying process remained largely unchanged for years. Then, inspired by the convenience demands of today's buyers, newcomers started springing up and doing things a little differently: car vending machines, fully digital shopping experiences, and even home delivery. Amrit Dhangal, COO and co-founder of Acquire, & Jamie Kent, Program Director from Shift Digital share how companies are moving quickly to implement digital shopping experiences and stay competitive with today's buyers. Watch to learn more about:
- How the shift to digital experiences became a must-have
- Why chat alone won't meet consumer expectations
- Ways to replicate a DTC model as a traditional retailer
Meet the panelists
Amrit Dhangal
Co-Founder & Chief Operating Officer
Acquire
Amrit has spent the majority of his career helping organizations unlock the value of their CX strategy. His expertise in customer experience & customer service software led to the creation of Acquire which is leading the way in the era of digital transformation.
Jamie Kent
Program Director
Shift Digital
Joining Shift Digital in 2019, Jamie leads one of North America's largest OEM programs for certified automotive dealer websites and consumer engagement tools, interacting with a wide range of cutting-edge technology platforms including industry leading OEM solutions as well as up-and-coming emerging technology providers.
About The Sponsor
RetailCustomerExperience.com - Marketing Opportunities
RetailCustomerExperience.com is devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.
