April 5, 2010
Store revival in retail will require a monumental shift in the retailer's mindset for overhauling a customer's destination shopping experience, personalized marketing, and even personalized merchandise mix.
The stunted store-level retail sales and margin performance since the third quarter of 2008 has led to an unprecedented increase in store operating costs that has forced retailers to consider discernible shifts within in-store marketing, labor, merchandising and operations that ultimatley turns around the feeble state of customer experience (64 percent of retailers report less than 80 percent customer satisfaction rate) and its impact on in-store sales and margin.
