July 13, 2020
As new technologies continue to explode across the marketplace, consumers demand that their shopping experiences follow suit. Retailers are expending resources at unprecedented rates to minimize customer friction, improve customer experiences and improve overall efficiencies. Retail businesses that leverage emerging technologies can offer more convenient, engaging and personalized experiences across the entire customer journey. Those who fail to adopt these technologies will find themselves failing to accommodate the growing demands of consumers and employees alike.
RetailCustomerExperience.com is devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.